Before launching a YouTube channel, the first thing to do is to define the channel’s purpose. It is important to identify and choose a YouTube niche that you want to target with your YouTube channel.

Why selecting a YouTube Niche is important?

If you want to start a YouTube channel for earnings, the niche you select would be the foundation of your YouTube business. Before you make a channel, being a YouTuber, you would first identify your target audience to feed them the right video content. Every YouTube video has a purpose and a defined target audience. Being a wise YouTuber, you cannot upload random videos and expect people to watch.

Also read: 10 Steps: How to Become a Successful Youtuber

How To Choose a YouTube Niche?

Choosing a YouTube Niche is not easy, but it is not that difficult if you know your passion. The selection of a YouTube niche is based on two things: what your passion is and your knowledge or skills. Most YouTubers know what they want to talk about on their YouTube channels and who their target audience would be. However, for those who do not know, the following tips are important to consider:

1. Select The Audience:

Before you start a YouTube channel, the first thing is to define your target audience. Make sure there is a sizable target audience if you want to monetize your channel.

You can extract from the Search Engine Optimization (SEO) to check if a niche idea has an audience or not. For instance, you can check how many people use Google or YouTube to search for a specific keyword associated with your niche. Or you can also use other tools or platforms like Quora or Facebook to check the popularity of a certain niche.

Also read: How to Increase YouTube Engagement?

Some all-time favorite YouTube niches are coking or food, music, video gaming, beauty & fashion, travel, health & fitness, and other educational videos.

2. The Demand of the Audience:

Check if there is any demand for the niche you are trying to cover in your YouTube content. If you are starting a YouTube channel just for the sake of fun, demand does not matter. But if you have plans to make money on YouTube, the audience’s demand is important.

For this purpose, again, conduct market research, and check out the SEO and social media platforms to check the demand for a specific niche. To get an idea of the monthly search volume for particular search terms, use the Google AdWords Keyword Planner. Create a free account to which you can add your keywords. The tool will display the average monthly search volume as well as the levels of competition.

3. Know the Competition:

The level of competition is important to consider when starting a YouTube channel. If there are already many channels and content creators on a certain topic, it would be hard for you to attract and build an audience. Instead of starting in a crowd, choosing a niche with less competition is better. Though the first option is not impossible, it is tough and time-taking. If it is only about making money, choose a ready road.

4. Do Not Violate Laws:

Additionally, ensure your niche suggestions do not contravene any laws, the extensive community rules of YouTube, or its standards for advertiser-friendly content. For instance, it is simply impossible to monetize firearms channels. The same goes not only about niche but your content itself. It must be original. Make sure you’re safe regarding copyright. Use dedicated royalty free music.

Also read: Checklist: How to Choose Copyright-Free Music?

Make sure to download free music pack for creators below.

Good luck with your YouTube channel 🙂