Are you concerned that competitors may steal your YouTube traffic? You are correct. There is a good possibility that this will occur. To win at video marketing, you must first understand how to compete on YouTube.
It’s most likely why you’ve arrived at this page, so let’s get right to it: What can you learn by conducting a thorough YouTube competition analysis?
We’ll show you several strategies for conducting a competitive study on your YouTube channel and its videos.
In addition, we’ll discuss some practical strategies to use competition analysis to optimize your paid video marketing advertising.
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Examine the performance of the channel and individual videos
Visit your competitor’s YouTube channel and snoop around. Consider yourself a customer. Think about what you like and dislike about the channel. Take note of the qualities that your rival employs. Keep a look out for user-generated videos such as reviews and external contributions.
The videos with the highest views are the ones that should pique your interest. Keep an eye on them and take notes. Discover what makes these videos more popular than others. It could be the quality, the subject matter, or a moving story, for example.
What does the audience find appealing? How does the author captivate the audience? Examine the design components, colors, and noises, as well as how the creator applied their brand style and language.
Examine the extent of viewer involvement. How many people subscribe to the channel? How many likes and shares have there been? The About tab shows when the YouTube channel was created and how many total views it has earned since then.
Find related channels in the Channels tab and investigate them as well – you may discover competitors you were unaware of.
Also read: 5 Ways to Grow Your Business Using Videos
Using relevant data, identify top rivals
We presume you are already aware of your market’s top competitors. Are they also your main YouTube competitors?
To answer this question, let’s take a different look at the channel. YouTube is not only the largest video-hosting platform, but it is also the third-largest search engine. This means that when you think “video marketing,” you should also consider “SEO.”
Consider the following: The goal of a video is to deliver high-quality visitors to your website. The clips serve as a point of contact in your acquisition funnel. Examine the performance of a video channel from two perspectives:
1. What is the volume of traffic?
2. How much traffic does it generate for your website?
The most traffic in both directions is generated by the YouTube leaders in your sector. They are your standards.
How to Perform a YouTube Competitor Analysis
- Step 1: Monitor your YouTube competitors’ numbers.
- Step 2: Analyze Share of Voice statistics.
- Step 3: Gather information on audience interaction for each competition.
- Step 4: Research your industry’s competitors’ brand scores.
- Step 5: Understand what your competitors are posting about.
- Step 6: Gather advanced information about your competitors’ keywords and hashtags.
Tips to leg up on Your Competitors on Youtube
Here are several ways your channel can get a leg up on the competition by leveraging YouTube:
1. Continue to provide content
Those who are successful on YouTube have one thing in common: they continually upload new content. They publish on a consistent basis.
It is vital to supply content consistently if you want to compete on YouTube. Creating and posting high-quality material is difficult, and high-quality video requires an investment.
Also read: The Essential Vlogging Gear for Beginners in 2022
YouTube is a one-of-a-kind marketing medium with enormous potential, and if you aren’t prepared to create high-quality material, YouTube may not be for you.
Determine what you are capable of delivering and the frequency with which you are willing to publish. If you decide to add a YouTube Channel to your marketing mix, do not promise a video a week and then drop it to once a month. Posting content that gives value and publishing that content on a regular basis should be your ultimate end goal.
Frequency aids in attracting new customers. It is suggested that you post four videos per month, preferably one per week. Make a plan and adhere to it, whether it’s to release a new video every day, once a week, or once a month.
2. Use Call To Action annotations
Of course, you want your channel subscriptions to expand. If you approach this incorrectly, you will irritate them and they will not subscribe. Whether your call to action is “subscribe,” “share,” “click,” “watch,” “like,” or “comment,” the idea is to make it hidden and something that will eventually provide value to your user.
When you first create your channel, you should always make an introduction video outlining the type of content you intend to produce and how frequently you intend to upload. You can make this an introduction video that tells your audience who you are, introduces your team, and tells them what they will get by being a subscriber.
Also read: How to Choose a YouTube Niche?
3. Work together
Collaborating with someone in a similar field who has a similar audience to yours means they will be exposed to your audience, and you will be exposed to theirs.
If you have someone in mind, please contact them with your idea. Most individuals are open to collaborations since it is a terrific method to have your material shared and noticed by an audience that you might not have reached otherwise.
4. Don’t forget about SEO
YouTube is effectively its own search engine, as well as a subsidiary of Google. People search YouTube in the same way they search Google: they look for keywords and phrases that will help them get the information they need.
Typical SEO principles apply to all YouTube content, so make sure your uploads have adequate descriptions, proper tags, and a well-thought-out title.
Also read: Top 5 Video Optimization Tips for YouTube
5. Subtitles should be added.
Yes! Subtitles, please! Most individuals watch YouTube on their phones in public without turning on the sound. Whether they’re taking public transportation or relaxing at a coffee shop, you want this vast potential audience to understand what’s being said in your video so they keep watching.
Because both Facebook and YouTube have integrated the ability to add subtitles into their video posting capabilities, always include the subtitles/closed captions when given the option.
6. Examine your surroundings
Before you start creating your own content, look at what others in your industry are doing well. Understand what your competitors are posting and what types of content are performing effectively for them.
Contrary to what you might think, keeping your related channels’ set on is critical. Many businesses disable YouTube-related channels’ option, fearing that a competitor’s video may appear as a linked channel and steal their subscriber. Chances are, a user watching your videos will also be watching your competitor’s videos, so don’t pass up the opportunity to switch related channels’ ON.
When you disable the related channels’ option, your business channel will no longer display in the YouTube recommendations list. We propose that you take advantage of YouTube’s network effect and turn on related channels.
Creating well-crafted playlists is an excellent strategy to keep your users on your channel. When your user starts viewing a video from your playlist, YouTube will auto-queue the next video in your playlist to play, keeping your user on your channel.
If you need some royalty-free music in your youtube videos without any subscription fee, you can now download Free Music Pack For Creators By Kabgig Music to get a collection of high-quality music for free.
Conclusion
You can successfully compete with your competitors on YouTube if you use the tactics outlined above. Just keep up the good effort and don’t give up if you don’t see results right away.
You will have to see the effects of your work later on since the YouTube algorithm will offer you a chance to rise up if you have done all of your strategies correctly.
