To make video go viral on YouTube is a combination of content, planning, and luck. We can tap into the first two as video marketers, vloggers, and video content makers, and aim for the latter.
There is no single recipe for a great viral video, which is actually a good thing because it means you have more options for creating your video.
We’ve gathered a list of successful viral video tips that would make excellent case studies below. This isn’t a step-by-step method to making a viral video, but rather various ways to succeed.
10 Ways To Make Video Go Viral
Here are top 10 ways to increase the likelihood of your video becoming viral on the internet.
1. Think about current events and trends.
If your material is current, you have a better chance of getting it seen because people are searching for it on Google, Twitter, and other platforms.
It is good to consider how you might incorporate current newsworthy trends into your viral content.
Keep a watch on Google News and Google Trends for updates. News is also first reported on Twitter and Facebook’s trending area, so keep an eye on current subjects there as well.
Also read: Top 5 Video Optimization Tips For YouTube
2. Make a unique, branded thumbnail.
When your fans share your video on social media, the thumbnail is the first thing their followers see. This is especially true for non-autoplay social media networks!
Create a thumbnail that catches the essence of the video and entices the viewer to click. If possible, avoid using text because it can appear blurry on certain devices and in particular formats.
Also read: 5 Worst YouTube Thumbnail Mistakes To Avoid
3. Evoke Emotions
A work of art, whether it’s a painting masterpiece or a brief YouTube video, should elicit a genuine feelings in the audience. It is the only way to tell the difference between a true masterpiece and just nice content.
Make your audience feel something! Why is it so crucial? It is another tip on how to make a video go viral. Because of the emotion felt, the user will remember your video and may even want to share it with their page or followers in order to share emotion with them.
4. The uploading time
The timing of your video’s upload is critical to its virality. Upload your videos on Mondays or Tuesdays to increase their chances of going viral. People typically watch videos at work, and realizing it before the start of the week will offer you more time to be viewed.
Fresh content and videos are typically released at the start of the week when they have larger visibility and receive more clicks. Furthermore, the timings are only estimates.
Monday through Wednesday: 14:00 – 16:00
Thursday-Friday: 12:00- 15:00
Saturday-Sunday: 9:00- 11:00
5. Keep it Sweet And Short
Our attention spans are less than ever before. This is why you should get to the point of your video as soon as possible.
Make your video as short as possible without losing sight of the main themes you want to convey to your viewers. The length depends on the social media site, but as long as you keep it engaging for the majority of your video, you’ll hold your viewers’ attention.
TikTok, for example, only permits producers to make videos of up to 3 minutes in length. When competing against millions of 15-second videos on an app built for users to browse indefinitely, your 3-minute video may not go popular.
6. Have A Strong Point
What is the purpose of your video? Do you intend to make people laugh? Do you want to tell them about anything you’re passionate about? Do you want to tell us about a personal story?
Having a niche is an excellent approach to ensure that you are reaching a certain audience.
It also helps if you are extremely enthusiastic about your niche. Not only will your audience notice, but it will also make the video-making process a lot more enjoyable for you.
Also read: How To Choose A YouTube Niche
7. With a hook, you can get people’s attention.
A viral video is similar to a popular song. A good pop music captures your attention within the first few seconds. And the next time you hear it, you’ll identify it right away. The same can be said for a viral video. A good hook is critical for capturing your audience’s attention in the initial few seconds.
A hook can be several different things:
- the video’s subtitle
- the thumbnail itself has immediate usefulness (tell the users what to expect)
- your first sentence
- your opening vigor (from energetic to sad)
- something unexpected occurs anything that causes the audience to wonder what is going on a fascinating truth
- a joke
- an inquiry
8. Cross-Promote
Contrary to popular opinion, becoming viral on YouTube does not require a large number of subscribers. Cross-promotion is one method for accomplishing this.
Marketing your video on Reddit, Facebook, Twitter, and other social media channels is always a good idea. Ending up on Twitter’s trending page or the first page of Reddit can help you obtain the views you need even if you’re not on YouTube.
Always share your video in as many locations as possible; you never know when one of them will become viral.
Also read: Top 10 Strategies To Grow YouTube Channel Fast
9. Dare to be Odd and Controversial
If you’re comfortable with going viral for something that isn’t exactly the most positive, and you’re conscious of the prospect of being harshly criticized, disliked, or even hated by certain people, you may surprise your audience with something taboo or make a nasty comment on a contentious issue.
When people experience powerful emotions as a result of viewing a piece of material, they naturally want to share it to see how their friends would react to it as well. It can still become viral, for better or worse!
10. Get the Assistance of a Powerful Influencer
Content frequently goes viral because a big influencer (a high-profile individual with a large online following) discovers it and shares it with their massive audience.
Unfortunately, getting recognized by someone large and renowned is difficult. You can bother them a lot by contacting them via social media or email and hoping for the best, but there’s no guarantee they’ll notice you.
The better technique would be to network intelligently with key influencers before approaching them for assistance. Spend some time developing your relationship without first asking for anything, and you’ll have a better chance of getting them to help you with your viral campaign.
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Conclusion
When we develop captivating video content, something wonderful happens: it is shared and has the potential to go viral. But, the internet is brimmed with video content. To become viral, you must stand out.
Stick to the above-mentioned ways and make fascinating and high-quality videos, and who knows, maybe your video will become the new Gangnam Style!
