The YouTube video description must provide a clear overview of its content to your audience. When viewers search on Google and YouTube, the information you submit in the YouTube description box will assist them to understand what your video is about. 

Along with your video title and tags, the description is important for YouTube SEO and rankings but only if done correctly. 

You have no idea how to make a YouTube description? Not to worry! That’s why we’re here.

In this article, we will give you 10 tips to write a video description for better results.

Also read: Top 5 Video Optimization Tips For YouTube

10 Tips to Write Youtube Description

Creating descriptions is an essential component of your overall YouTube strategy. But how can you write effective descriptions? 

Here are some of our favorite tips for filling up that YouTube description box.

1. Make it specific.

Keyword selection is critical for both YouTube channels and video descriptions. The keywords in your descriptions will aid YouTube’s system in comprehending, categorizing, and surfacing your material. 

The more keywords you include in your YouTube video description, the more likely it is found in searches. It will appear beautiful and understated. Include the primary keyword in the first 25 words. To avoid keyword overloading the description, use no more than 3-4 keywords in the content.

2. Make the first 200 characters matter

Yes, the entire description is significant, but the first 200 letters are considerably more crucial. You have 5000 characters to be wordy, but only the first 200 appear in search results and are “above the fold.” In the case of YouTube, it’s roughly the first line or what appears above the “show more” expansion.

The opening line should include the most significant keywords that you want to connect with the video and should word in a way that catches the attention of the audience. The headline and copywriting tips, similar to how one would create a Tweet, apply here as well.

3. Specify the types of videos you will be publishing on your channel

This stage is straightforward: are you making “how-to” videos? In-depth instructional materials? Product reviews and demonstrations? Do you vlog your daily activities?

Simply add a list of videos you believe will be most useful to your target audience.

Of course, as your channel grows, this will vary and adapt, and you may realize that some video styles resonate with your audience more than others. That’s no problem. Just change your video strategy and your channel description.

Also read: Top 10 Vlogging Ideas for Beginners

4. Include a Subscribe Link

The following step is to insert a subscribe link to your channel towards the top of the description. Consider it a point of sale. Your viewer may be on the verge of subscribing to your channel and just needs a little push, and seeing a subscribe link in your video description may motivate them to do so.

And with this subscriber hack, you can make it even easier for them. Simply copy and paste your channel’s home page, then add the following code at the end -?sub confirmation=1. When users click on it, an automatic pop-up will appear inviting them to subscribe to your channel.

5. Insert Timestamps

The next thing you can do to help viewers, especially on lengthier videos, is to incorporate time stamps. Time stamps are simple to make and can be used in both YouTube descriptions and YouTube comments. All you have to do is set a time with a colon, for example, 1:53, which produces a link that brings you to 1:53 in the video when you click or tap on it.

If you have longer videos, this can be a wonderful method to break up the video and provide another opportunity to put keywords in your video description.

6. Hashtags 

Hashtags are essential to make it easier for viewers to discover the video.

In the YouTube video description, we recommend utilizing no more than 5-10 hashtags from the most popular keywords. You can also make some terms in the description text into hashtags.

Hashtags should be used on YouTube since they boost searchability. Optimized hashtags will increase your social media visibility for all of your relevant video posts. Using a hashtag groups keywords and related topics together, making it easier for a viewer to find them.

7. Improve Your Default Uploads

You’ll probably want to include affiliate links, among other things, in all of your movies, so that’s where you can start using upload defaults. In the new Creator Studio, you can find it under Settings, and there is a section called Upload defaults.

Upload defaults are essentially everything that you want to include in every single video, so it will show underneath everything else.

As an example, if you start at the bottom of your video description and work your way up, you’ll see a lot of stuff that is generated by your upload settings.

8. Discover what else your target audience is watching

Showing as a suggested video on YouTube generates more traffic than appearing in the search bar.

The description of your video is used by YouTube’s algorithm to determine what it is about. This means that the description is quite important in choosing where your video is suggested. Use YouTube analytics to discover what other videos your target audience is watching.

You can then use comparable language in your descriptions to emphasize these connections and appear more frequently as a suggested video.

Also read: How to Choose a YouTube Niche?

9. Stay away from clickbait

Viewers will quit watching your videos if they are misrepresented. This harms both your search rankings and your reputation.

Avoid video titles that are clickbait and irrelevant terms. They may initially assist you in ranking, but YouTube’s search algorithm will catch on sooner or later.

10. Include A Call To Action 

Once you’ve captured your audience’s attention, it’s time to compel them to take action, such as commenting, liking, or subscribing, among other things.

The finest calls to action are specific, urgent, and demonstrate a clear value to the viewer.

For example, if you ask for a subscription, you should offer them valuable content in exchange, such as a playlist in your description that entices the viewer to watch more of your videos and be informed of your new content on YouTube.

You’ve probably seen that many YouTube videos invite their subscribers or viewers to leave a comment, like, or conduct other activities that offer them some advantage.

A well-executed CTA can boost engagement, subscriptions, and other metrics.

Also read: How to Increase YouTube Engagement?

If you’re looking for royalty-free music for your videos, no need to worry now. Download Free Music Pack For Creators by Kabgig Music today to get a collection of royalty-free music to use in your videos. You can also attract your readers by mentioning the music you utilized in the description box.

Conclusion

You should not ignore YouTube’s description in your marketing approach. Video descriptions are vital not only for ranking in SEO keyword search results but also for encouraging viewers to stay on the video for extended periods of time. 

Use the 5000 character restriction to include your brand voice and vital links with the correct introductory material that entices the viewer to read more. 

And now that you’ve mastered the descriptions, it’s time to consider how to advertise your YouTube channel.