You don’t need to be told why it’s a good idea for creators to collaborate on YouTube. You gain exposure to your partner’s following, you acquire a friend to support and be supported by as you both expand their channels, and it always appears to be a lot of fun. The question isn’t whether you should collaborate, but rather how.
Finding someone to collaborate with, approaching them, and working out how to make the video can all be difficult. We will show how to collaborate in this complete guide.
How Does it Work?
In a video on your channel, you will highlight another Youtuber/Vlogger. You’ll introduce them, make your material, and then include a link to their channel in the video description and an annotation at the conclusion.
By including this link, your audience will be able to find your guest’s channel and watch their YouTube videos.
In exchange, the individual with whom you work may create content showcasing you. Similarly, they’ll mention you in their videos and direct their visitors to your channel. It is a win-win situation for both channels and allows you to reach out to the other channel’s viewers. However, you must exercise caution while selecting a collaborator.
Also read: How To Promote Youtube Channel?
How to Find Collaborative Ideas
So you want to collaborate, but what kind of video should you make? Finding a collaboration idea may appear challenging, yet it isn’t. Simply consider what you normally do on your channel and how another person could contribute to it.
You’re a vlogger, right? You might tag or challenge another YouTuber. Do you have a YouTube tutorial channel? Why not record a Q&A video with another lesson creator?
Do you review movies on your YouTube channel? Then you can make a collaboration video in which you discuss a movie with another YouTuber.
How To Collaborate on Youtube
1. Before you reach out to possible collaborators, do your homework.
Unfortunately, a few YouTube creators have had their fair share of controversy and scandal. Before you decide to collaborate with someone, perform a Google search for their name and the name of their channel to see what comes up. You essentially want to ensure that their ideals are compatible with yours. You don’t want to collaborate with someone who will give you disgrace or ridicule in the future.
Remember that because your subscribers trust you, they will also trust anyone with whom you collaborate. You’re basically putting this person in front of them and telling them, “This person is fantastic! You’ll enjoy them if you like me!” Make certain you mean it.
Also read: How to Make Video Go Viral | Top 10 Strategies
2. Find creators who are on your level.
When it comes to outstanding collaborations, the first thing to consider is the size of the audience. Don’t worry: a video project does not require thousands of members. You only need a collaborator with a channel size similar to your own.
Consider reaching out to MrBeast for a video collaboration. His most popular channel has over 80 million subscribers, and even 1 million is hardly an equivalent collaboration. MrBeast would benefit little from the agreement, but you would earn millions of views and subscriptions. He’s already well-known.
If you have 1,000 subscribers, for example, seek for creators with 500 to 5,000. That leveled the playing field, and you both benefited from the collaboration.
3. Contact multiple creators at the same time.
Spread your net wide because some folks will simply not reply. Contact information is usually available on the channel’s main page. Email is usually more efficient and professional. If the person hasn’t provided an email address, you could try contacting them via social media.
Social media can be really beneficial if you have a large number of followers or fans who will support you. For example, if you Tweet to someone that you’d like to collaborate with and numerous fans pick up on it and say they’d like to see it, it can get you noticed.
4. Collaborate with YouTube creators in your niche.
When looking for collaborations, keep your channel’s theme in mind. Even if a creator has the same channel size as you, that doesn’t indicate they’re in your YouTube niche. Find someone who covers issues similar to yours, whether it’s beauty, gaming, real estate, or something else.
You just cannot afford to omit this step. If your channel is about personal finance and you cooperate with a salsa dancer, your viewers may be confused and may unsubscribe from your channel.
5. Before sending collaborative emails, brainstorm video ideas.
Many YouTubers are looking for partners, but they don’t have a limitless amount of time to do so. People are filming, editing, and putting in extra effort on their YouTube thumbnails. The worst thing somebody could do is request a collaboration without first giving YouTube collaboration ideas.
Prepare three to five video ideas before emailing them to the makers. Explain how the relationship will help their channel, and make it as simple as possible for the person to say yes.
6. Describe how the collaboration will benefit them.
If your potential partner has made it this far, they may be wondering, “What’s in it for me?” ” This is where you explain to them that you are looking out for their best interests as well as your own. Both will have an equal opportunity to gain from this service.
You may, for example, include, “Many of my fans are beginner bakers who would love to be able to make chocolates as well. After all, cakes and chocolate go so well together.”
7. Set a realistic deadline for publishing video collaborations.
YouTube collaborations are entertaining, but they take effort to arrange and carry out. That’s why you need realistic dates for everything, including when to film collaborations, edit them, and publish them.
The first two deadlines are entirely up to you, however we have some suggestions on when to publish.
If you’re creating a collaboration with distinct videos on each partner’s channel, make sure to publish everything at the same time. That way, at the end of whichever video they’re watching, you can ask them to watch part one or part two. It will only function if both videos are available from the beginning.
8. Leave comments on each other’s videos.
Make sure to leave each other comments about how much fun you had working together after you’ve submitted your collabs. You could also want to engage in public social media interactions. In general, simply be buddies.
You want to keep this relationship going so that future collaborations are possible, and your viewers will want to believe in your friendship as well. When your partner’s subscribers believe you’re friends with one of their favorite producers, they’re more likely to be interested in you.
Discuss how much promotion you’ll each perform for the collaboration before and after it launches. If one of you does a lot of promotion while the other only does one tweet, it will not work.
Download Free Music Pack For Creators By Kabgig Music to get free music for your collaborative videos and add some fun in your collabs.
Book on the subject: Collaborate: The Art of We
Conclusion
Collaboration is fantastic, but you must screen who you partner with. You want to build a connection of trust with your audience. If your audience trusts you, they will believe that you trust anyone with whom you collaborate. As a result, everybody with whom you work can have an impact on your personal brand.
Make sure your opinions and points of view are in sync with those of your collaboration partner so that there are no shocks in the future that could undermine your audience’s trust in you.
