If you launched a YouTube channel expecting to just produce material and receive a rush of followers without doing anything else, we have some bad news for you. Simply creating and publishing material, even high-quality information, is insufficient to get views and Promote YouTube Channel.

You must market your YouTube channel in order for it to take off. Don’t panic; advertising a YouTube channel does not have to be costly. In fact, we’ll show you how to promote your YouTube channel in this article.

8 Ways to Promote YouTube Channel

Follow these 8 steps if you are looking to promote your YouTube Channel.

1. Concentrate on YouTube Thumbnails

After you’ve finished generating your video, you should think about YouTube video thumbnails. It helps you promote your video more efficiently across various social media channels. Think of your Video thumbnail as your business card. When your clients search for or share a video, it appears on your page.

You may use Canva to create a distinctive and relevant thumbnail to attract attention to your YouTube channel. Canva will assist you with the rest once you’ve specified the specific proportions you need.

To develop compelling thumbnails, go through the following checklist:

• To express what your video is about, use short, uncomplicated language.
• Insert your logo into one of the bottom corners.
• While thinking about color, use complementary colors or make them BRIGHT.
• Maintain the consistency of your brand at all times. To make your videos instantly identifiable as your brand, use the same font style, color scheme, and basic structure.

Also read: 5 Worst YouTube Thumbnail Mistakes to Avoid

2. Distribute Promotional Content on Social Media

If you already have a large Instagram follower base, use it to drive attention to your YouTube channel. Keep the content entertaining in order to hook your viewers.

To entice your Instagram followers to view your YouTube videos, try posting a “behind-the-scenes” clip. If you’re sharing a blog piece on healthy eating on Facebook one week, let people know that you’ll be uploading a YouTube video soon about some fitness tips to stick to your new eating plan from the blog. The tone is the same, but the content is not.

Also read: 8 Tips For Better Vlogging

3. Engage, engage, engage your fans.

Connecting with your subscribers and brands you admire is one of the most effective ways to ensure cross-promotion of one social media platform on another. Never undervalue the importance of this stage. It appears to be so simple, but it is easily neglected as a boring duty when there is so much to accomplish.

Make sure you answer people’s likes and comments as soon as possible, whether on YouTube or another social networking site. Inquire whether there is anything they would want to see in your future video or if they have any tips for improvement.

The more you show your audience that you care about them, the more likely they are to stay involved and promote your material with their friends. When people know you’re paying attention, they feel appreciated and respected, and they’re far more inclined to stay with your organization across all channels.

4. Utilize Video Cards

Cards are a popular YouTube optimization option that you may use to promote your channel’s other videos within the video that is presently playing. You can make cards for the following purposes:

• Increase the amount of channel subscribers by adding more video material.
• Donate to a charitable organization
• To enhance traffic and leads, invite users to participate in a survey.
• Use-Video-Cards

Use these cards to encourage viewers to explore your less-viewed content and subscribe to your channel in order to increase your video views.

Use YouTube statistics to establish the time when individuals stopped watching your video. Then, carefully deploy your card ahead of time to ensure that it is seen by as many people as possible.

5. Run a YouTube Paid Campaign

YouTube marketing has become increasingly pay-to-play for those with a budget. If you have enough money, you may always use the option to pay to promote YouTube videos. YouTube has a number of ad styles to pick from:

• Display advertisements:

These advertisements are only available on desktop and display in the right-hand sidebar of videos.

• Overlay advertisements: 

These are semi-transparent advertising that show at the bottom of a video. They can only be accessible using desktop computers.

• Video advertisements, both skippable and non-skippable:

Such advertising can be skipped after five seconds, but non-skippable ads must be seen all the way through before the viewer can watch their movie.

Also read: 5 Ways to Grow Your Business Using Videos

6. Hold a Contest

One of our favorite free ways to Promote YouTube Channel is to hold a contest. Contests attract a lot of attention and, when done properly, will acquire you more YouTube subscribers without artificially inflating your subscriber count with people who are only there for the contest and aren’t truly interested in your brand or your content.

To filter out those who aren’t sincerely interested, we propose giving away something directly linked to your niche. Whatever your expertise, you should be able to come up with something interesting to give away. If you’re a life coach, you may offer a free goal-setting session or even a month of weekly life counseling sessions. The more valuable the prize, the more attention it will generate.

Remember that you’re holding the contest to increase the number of subscribers to your channel. Make subscribing to your channel one of the entry requirements!

7. Podcast Cross-Posting on YouTube

Despite the fact that podcasts are largely audio, YouTube is the most popular platform to consume this type of material. According to studies, more people listen to podcasts on YouTube than on Apple or Spotify.

Your podcast episodes can be shared on YouTube. And vice versa is a wonderful way to increase your following. This can be carried out in a variety of methods. You can record individual shows as videos and then submit the audio to your podcast channels.

You might also combine the audio with a picture image of the interview that includes captions. In any event, the reach of your episodes will skyrocket, and your content will work smarter, not harder.

Also read: 4 Production tips for beginner podcasters

8. Include Videos on Your Blog

While videos are popular, don’t overlook the power of words. Posting about your video on your blog is a great method to spread the word about it. This can be accomplished by having your video transcribed (that is, the audio translated into written text) and releasing it with only a brief description of the video’s content.

The video can then be embedded within the blog post, with a link to the full video for your audience to watch.

Are you looking for royalty-free music to use in your videos? Download Free Music Pack For Creators By Kabgig Music to gain access to a library of free music to use in your videos.

Conclusion

It takes patience to get a number of views on YouTube. The website has its own set of rules in place to ensure that high-quality video content is always and frequently available to its visitors. Create an active subscriber list, and they will account for the majority of your audience.

If you already have a large following on YouTube, you should use more organic promotion tactics. If you don’t already have a large following but want to increase your exposure, you could look into paid promotion strategies within a realistic budget to promote Youtube Channel.