There is a sea of videos on YouTube, and it’s difficult to feel like you can ever break through, stand out on YouTube, or get to the top. Every day, people who are just getting started on Youtube are crushing it. So, what is the distinction?
There are a few elements to consider when it comes to making your videos and your channel stand out on YouTube. Today, we’ll focus on a few of those things that will help you stand out from the crowd and advance to the top of the ranks.
7 Ways to Stand Out on Youtube
Here are the seven ways you should follow to stand out on the YouTube platform.
1. Thumbnails.
The first step is to create thumbnails. Before anyone can click on your video and discover how fantastic you and your material are, they must first see your thumbnail and be enticed to click on it. Some YouTubers may employ a green screen to create that incredibly brilliant backdrop behind them, which attracts a lot of viewers. Thumbnails are quite significant.
Bright, vibrant backdrops and large, bold writing can help you separate your thumbnails so that you stand out from the other videos and are the one that people want to click on.
YouTube promotes other videos with thumbnails on the sidebars, and you want yours to stand out from the crowd. The same may be said for a YouTube search. Even if the material isn’t valuable, videos with an appealing title and thumbnail tend to rank higher. This is due to their higher click through rate (CTR).
Also read: 5 Worst YouTube Thumbnail Mistakes to Avoid
2. High-Quality Video Editing.
Your subscribers will be able to share your material with their friends and family as a result of this. To begin, you should have plenty of vines to insert. This will offer the viewers a positive impression of the video. Second, you must stand out and be willing to spend money. Pay for premium features in video editing software to ensure that you only receive the best.
The majority of popular YouTubers employ a variety of editing applications, most of which are not free. You’ll notice a change in your channel’s likes, comments, and even subscribers if you use such applications.
3. Maintain a Unique Editing Style.
Experimenting with various techniques while video editing can be fun, but don’t go crazy. A simple, neat editing shows the importance of having to be the most skilled.
There are a few points you should do at this step whether you’re editing videos manually or using video editing solutions:
- Noise suppression can be used to reduce any background noise.
- Make small brightness modifications if necessary.
- Eliminating awkward pauses and silences.
- Background music and transitions are being added.
Another editing tip: When transitioning from one scene to the next in your professional video, make the transition when there is motion in both portions. This is more smooth and flowing than jumping from one scene to another with nothing happening.
4. Channel’s Branding.
So you’ve got fantastic material, but the question is, is your channel visually appealing? You must appear professional if you want more people to take your YouTube channel seriously, subscribe, and share your material. You can accomplish this by using an online video editor.
Branding the channel will also help users recognize your material more quickly. If you have a blog or a website, you most likely already have a look and feel that you utilize to distinguish yourself from others. When developing your brand, you must consider the material you create. To make the brand more appealing, you must also be innovative.
5. Think of episodic content.
You may think outside the box to establish yourself as a destination page for scheduled viewing – consider episodic content targeted at a certain market to draw return visitors who will naturally begin to develop an affection for your brand. This does not necessarily imply shoehorning your brand into serialized content, but rather developing fresh content that is relevant to your target audience and associating it with your brand.
Consider how Red Bull generated content centered on the extreme sports scene – it isn’t directly related to the brand, but by aligning with that niche, the brand is now driving thousands of views for its product’s target audience.
Also read: How to Choose a YouTube Niche?
6. Improve Your Camera Presence.
If you feature in your professional videos, how you hold yourself on camera has a significant impact on how professional your content appears. If you appear anxious, twitchy, or awkward on camera, viewers will be diverted from your content.
Luckily, with practice, you can improve. If you weren’t born with outstanding camera presence, here are a few key points to consider when filming yourself.
- Use open, relaxed body language. Poor posture is easily evident on video, so stand tall.
- Maintain a comfortable posture with your shoulders back. Take a few deep breaths.
- Smiling is very important at the start of your video. It creates a big impact on how approachable you look.
- Slow down your speech and strive to explain clearly.
- If you’re nervous, try utilizing props to keep your hands busy. Writing on a whiteboard, for example, can help you focus on something other than the camera.
7. Filling the Holes.
Finally, to make your YouTube video stand out is a little ninja trick I call “Filling the Holes.” It may appear that there are a lot of people to compete with, but there are actually a lot of small spaces that you can cover with your videos that no one else has identified as an opportunity.
Often, new YouTubers, as well as seasoned YouTubers, go after these large massive names with a lot of search activity and a lot of people wanting to see them. That is extremely difficult to compete for.
But did you know that there are titles linked to those large themes that have a bit less search volume, but no one is making videos around them, thus you’ll automatically rank number one for that topic? These are referred to as “gateway videos.”
We enjoy looking into gateway videos because they are hidden gold mines and extremely big opportunities regardless of how big or little your channel is.
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Also read: 5 Royalty-Free Music Libraries to Help You Enhance Your Content
Conclusion
These are the seven secret strategies to help you stand out on YouTube and earn more views on your videos. That is what we truly desire. We want others to notice how good you are at what you do.
You prioritize value. You are educating people. You’re hilarious. Your content is motivating people. But first, you have to get folks to click. All of these are the steps to getting folks to do that and making you stand out on this platform. I promise you that it is possible and will happen no matter where you are on your journey.